Method and system for transforming content for execution on multiple platforms

ABSTRACT

A method and system are disclosed for acquiring and transforming existing content (e.g., Hyper Text Markup Language HTML content) for display and execution on multiple platforms and architectures. In one embodiment, capture templates are created to harvest content from disparate content sources on multiple platforms. Data is extracted from the content from the disparate content sources using the created capture templates that drives extracting process. A standardized data stream is generated from the extracted data. The standardized data stream is provided for display on one or more different type of platforms.

RELATED APPLICATION

The present application is a Divisional of U.S. patent application Ser.No. 09/841,017, filed Apr. 23, 2001, entitled “Method and System ForTransforming Content For Execution On Multiple Platforms”, which claimspriority to U.S. Provisional Application No. 60/199,686, filed on Apr.24, 2000. This patent application is hereby incorporated by reference inits entirety.

FIELD OF THE INVENTION

The present invention relates generally to field of information and dataprocessing. More particularly, the present invention relates to contentsyndication and transformation for multiple platforms. Specifically, thepresent invention relates to a method and system for designing andtransforming content for execution on multiple platforms.

BACKGROUND OF THE INVENTION

Syndication is a process of gathering information from a range ofsources and repackaging the information for access and display at adestination. Syndication is popular with interactive television (iTV)environments. In an iTV environment, a TV user can interact with abroadcast or service being provided on the TV. A well-known iTVsyndication service is WebTV. WebTV provides a service through a set-topbox such that a user can access content (e.g., a web page) on theInternet or World Wide Web via a remote controller and a browseroperating on the TV.

Typically, a web page includes Hyper Text Markup Language (HTML) tagsand attributes for displaying text and images designed for a web browseron a personal computer. To display a web page for the TV, however, WebTVuses a transcode server that applies a simple, generic or blind mappingof the HTML tags and attributes for the web page and targets itspecifically for its own browser provided by its own set-top box.Basically, WebTV corrects elements of the web page for display on theTV. For example, the WebTV transcode server will perform a simplemapping of an object (e.g., changing the object size) to fit on the TV.

Thus, a disadvantage of using WebTV is that the generic mapping or blindtransformation process does not account for certain drawbacks ofdisplaying Internet content in the TV environment such as, for example,low-resolution of graphics, lack of support of several web languages,and lack of support for a mouse navigation interface. Anotherdisadvantage of WebTV is that it does not provide for multiple platformuse. Instead, WebTV can only be used with its own WebTV set-top box.Furthermore, WebTV does not allow for alteration or modification ofcontent such that new look and feel content can be provided to the user.That is, new media content cannot be inserted along with existingcontent for display.

Current syndication technologies, which do enable the creation ofHTML-enhanced TV content, require providers of the HTML content tore-implement or re-code the HTML content for use on different types ofplatforms. For example, if HTML content on the Internet is to beprovided to a wireless device (e.g., a wireless telephone), the HTMLcontent must be re-coded in a wireless markup language (WML). Such are-coding process exacts a heavy burden on content providers to havetheir content accessible by different types of devices.

Current syndication technologies also do not provide a simple manner tonavigate, acquire, and convert a given web page for a TV centricenvironment. Consequently, existing technologies that convert contentfrom one form to another require manual hard coding of the navigation,acquisition, and transformation process. That is, each web page must becoded for the entire system and must be manually maintained and updated.Furthermore, current syndication technologies are not designed toaccommodate conversion of the content into new languages for differentdevices and content formats.

SUMMARY OF THE INVENTION

A method and system are disclosed for acquiring and transformingexisting content (e.g., Hyper Text Markup Language HTML content) fordisplay and execution on multiple platforms and architectures. In oneembodiment, capture templates are created to harvest content fromdisparate content sources on multiple platforms. Data is extracted fromthe content from the disparate content sources using the created capturetemplates that drives extracting process. A standardized data stream isgenerated from the extracted data. The standardized data stream isprovided for display on one or more different type of platforms.

Other features and advantages of the present invention will be apparentfrom the accompanying drawings, and from the detailed description, whichfollows below.

BRIEF DESCRIPTION OF THE DRAWINGS

The present invention is illustrated by way of example, and notlimitation, in the figures of the accompanying drawings in which likereference numerals refer to similar elements and in which:

FIG. 1A illustrates an exemplary syndication system in which the presentinvention can be implemented;

FIG. 1B illustrates a flow chart of a basic syndication operationaccording to one embodiment;

FIG. 2A illustrates a syndication server and content harvest andconversion platform architecture according to one embodiment;

FIG. 2B illustrates a flow chart of processing an HTML page according toone embodiment;

FIG. 3 illustrates a simplified block diagram of the set-top box of FIG.1A according to one embodiment;

FIG. 4 illustrates a diagram to show syndicated browsing using thesyndication server, set-top browser, and web server of FIG. 1A;

FIG. 5 illustrates a block diagram of the internal components of thesyndication server interacting with components of the content harvestand conversion platform;

FIG. 6 illustrates a block diagram of caching within a syndicationsystem according to one embodiment;

FIG. 7 illustrates a flow chart of an operation to create a templateaccording to one embodiment;

FIGS. 8A through 80 illustrate exemplary screen shots to create thetemplate in FIG. 7;

FIG. 9A illustrates an exemplary screen shot of an HTML web page;

FIG. 9B illustrates an exemplary screen shot of an HTML tree structureof the web page of FIG. 9A; and

FIG. 10 illustrates an exemplary screen shot of an XML document with aDTD for weather.

DETAILED DESCRIPTION

A method and system are described for acquiring and transformingexisting content (e.g., Hyper Text Markup Language HTML content) fordisplay and execution on multiple platforms and architectures. In oneembodiment, capture templates are created to harvest content fromdisparate content sources on multiple platforms. Data is extracted fromthe content from the disparate content sources using the created capturetemplates that drives extracting process. A standardized data stream isgenerated from the extracted data. The standardized data stream isprovided for display on one or more different type of platforms.

By generating a standardized data stream from the capture templates,content can be displayed on multiple types of platforms. The capturetemplates are platform neutral and allow content to be portable on ormore different types of platforms. The capture templates are used totransform content for different types of devices. Thus, by using suchcapture templates, content does not have to be re-coded for eachspecific type of device or platform.

In one embodiment, a capture template is an Extensible Markup Language(XML) file or document that is created by extracting data from HTMLcontent. The XML file allows for portability of data across multipleplatform types. Because XML is extensible, content can be defined in anumber of ways for many different purposes. Thus, new “look and feel”content can be created. In one embodiment, a simple to use templateauthoring tool allows XML files to be created by selectively navigatingand extracting data from HTML content. The template authoring toolenables a user to create XML files or documents without having toperform hard XML coding.

In the following embodiments, a single platform can be used to acquirecontent in one format and to transform the content in a format suitablefor any number of destination devices. Furthermore, the followingembodiments describe simple to use application tools for acquiringcontent and for creating templates to transform the content. Thetemplates can be stored in a file or a database for later, which allowscontent to be edited such that other types of content can be added toprovide new “look and feel” content.

In the following embodiments, syndication processing techniques aredescribed in connection with an iTV centric environment. However, thesyndication processing techniques described herein are not intended tobe limited to the iTV centric environment and can easily be implementedfor other types of environments, such as, for example, personal computerdevices and mobile or electronic portable devices including wirelesstelephones, pagers, personal digital assistants (PDAs),Internet-accessible electronic devices, or other like devices.

The syndication processing techniques described herein can beimplemented by a processor or central processing unit (CPU) executingcode or instructions stored in a machine-readable medium. Themachine-readable medium may include a mechanism that provides (i.e.,stores and/or transmits) information in a form readable by a machinesuch a processor, computer, or a digital processing device. For example,a machine-readable medium may include a read only memory (ROM), randomaccess memory (RAM), magnetic disk storage media, optical storage media,or flash memory devices. The code or instructions can be represented bycarrier wave signals, infrared signals, digital signals, and by otherlike signals.

Multiple Platform Syndication Exemplary Syndication System

FIG. 1 illustrates an exemplary syndication system 100 in which thepresent invention can be implemented. Referring to FIG. 1, exemplarysyndication system 100 includes a set-top box 106 connected to a TV 104.Set-top box 106 and TV 104 can receive inputs from a remote controller122. TV 104 is shown to have a network 102 connection capability. Thatis, TV 104 can be connected to network 102 via set-top box 106. Inparticular, TV 104 can receive content (e.g., a web page) from a webserver 112 connected to network 102. Set-top box 106 can be connected tonetwork 102 through syndication server 110 and/or conversion harvest andconversion platform 130.

In one embodiment, network 102 is the Internet hosting the World WideWeb (WWW). The WWW allows for a uniform way of accessing information onthe Internet using HTML compliant browsers. Network 102 can be othertypes of networks such as, for example, a local area network (LAN) or awide area network (WAN). Network 102 can also represent wired orwireless networks. Although one web server 102 is shown in FIG. 1, anynumber of web servers can be connected to network 102. Furthermore,other types of network devices can also be connected to network 102,which can provide content for TV 104, such as, for example, a networkrouter, bridge, gateway, or other like network devices.

Set-top box 106 is a receiver for TV 104. Set-top box receives inputsignals 120 (e.g., television signals) to display on TV 104. Inputsignals 120 can be broadcast signals from a plurality of programmingsources. For example, set-top box 106 can receive broadcast signals asinput signals 120 from an antenna, cable, or satellite source. Inputsignals 120 can be analog or digital signals. Set-top box 106 canprovide on-screen displays (OSDs) or graphical user interfaces (GUIs) tofacilitate interactive services, e.g., accessing content on theInternet. As shown in FIG. 1, set-top box 106 provides a set-top browser108 such that a user of remote controller 122 can control set-topbrowser 108 to access a web page from a web server 102 connected tonetwork 102. In an alternative embodiment, remote controller 122 can bereplaced with an infrared (IR) keyboard.

Syndication server 110 is a processing device, which can acquire contentfrom a range of sources on network 102 and repackage the content forset-top box 106. Alternatively, syndication server 110 can be hardwareand/or software modules operating within set-top box 106 to syndicatecontent from network 102 for set-top box 106. Syndication server 110 canalso transform content, e.g., a web page on web server 112, to bedisplayable for an application, e.g., set-top browser 108, running on TV104.

In one embodiment, syndication server 110 transforms an HTML web pageinto an XML file or document (“XML file”). The XML file can betransformed for multiple types of platforms. For example, syndicationserver 110 can generate a standardized data stream from the XML file fordisplay on multiple types of platforms or formats such as, for example,HTML, portable document format (PDR), Postscript, or other like formats.In one embodiment, syndication server 110 can incorporate enhancedInternet content with input signals 120 such that the enhanced contentis targeted for set-top box 106. In other embodiments, syndicationserver 110 can transform content on network 102 and target the contentfor other types of devices such as, for example, a personal computer oran electronic portable device.

Content harvest and conversion platform 130 is a processing system,which can harvest content on network 102 and provide frameworks andtemplates for the content usable by syndication server 102.Alternatively, content harvest and conversion platform 130 can behardware and/or software modules operating within syndication server 110or set-top box 106 to harvest and transform content on network 102. Inone embodiment, content harvest and conversion platform 130 is used toharvest and parse an HTML web page into an XML file.

The XML file can include any number of templates with new content andmedia added. For example, an HTML web page is parsed, and selected tags,styles, and content can either be replaced or removed thereby creatingnew content from the original HTML web page. Thus, if a user wants toaccess a particular web page on web server 112, content harvest andconversion platform 130 can have predefined templates for that web pagesuch that syndication server 110 will provide the web page to set-topbox 106 using the predefined templates. The internal operation andsubsystems of content harvest and conversion platform 130 will beexplained in further detail below.

Remote controller 122 is a control device for a user to provide inputs(e.g., infrared (IR) or radio frequency (RF) signals) to set-top box 106and/or TV 104. Remote controller 122 can include alphanumeric keys,options keys, functions keys, and other like keys to operate set-top box106 or TV 104. In particular, a user can access and navigate throughset-top browser 108 on TV 104 by pressing selectively certain buttons orkeys on remote controller 122. Exemplary syndication system 100 can alsobe implemented in numerous configurations. For example, TV 104 can havethe functionality of set-top box 106 contained internally. TV 104 canalso be a computing device, which can display television signals.Furthermore, the functionality of syndication server 110 and contentharvest platform 130 can be separate computing devices or hardware andsoftware modules operating within set-top box 106.

Basic Syndication Operation

FIG. 1B illustrates a flow chart of a basic syndication operation 150according to one embodiment. Referring to FIG. 1B, operation 150, beginsat operation 152.

At operation 152, capture templates are created to harvest content fromdisparate content sources on multiple platforms. For example, contentharvest and conversion platform 130 provides the facilities andmechanisms to create capture templates and to harvest the content. Thecontent can be from web page on web server 112. The web page can includeHTML tags and attributes to display text and images for a personalcomputer display.

In one embodiment, content harvest and conversion platform 130 is usedto create templates as XML files. Thus, various types of templates canbe created for different types of devices because XML allows content ofdata to be defined in a variety of ways. In one embodiment, content andharvest conversion platform 130 can be used to create templates for amobile device such as, for example, a wireless telephone or personaldata assistant (PDA). Content and harvest conversion platform 130 canalso store the templates in repositories for later use. The templatescan be created that adds new content to create new “look and feel”environments as will be explained in further detail below.

At operation 154, data from the content is extracted using the createdcapture templates. For example, content harvest and conversion platform130 can be used to extract pure data can be extracted from the web pagesuch as, for example, the HTML tags and attributes.

At operation 156, a standardized data stream is generated using theextracted data. For example, content harvest and conversion platform 130can be used to generate the standardized data stream (e.g., an XML datastream). The standardized data stream can be sent to syndication server110.

At operation 158, the standardized data stream is provided for displayon one or more different types of platforms. For example, syndicationserver 110 can deliver the standardized data stream to set-top box 106.Set-top box 106 can then direct the standardized data stream for displayvia set-top browser 108 operating on TV 104.

In one embodiment, a user can request access to a web page from webserver 112. The request can be processed by syndication server 110.Syndication server 110 can request a standardized data stream for theweb page from content harvest and conversion platform 130. Contentharvest and conversion platform 130 can provide the standardized datastream to syndication server 110 using the capture templates as will bedescribed in more detail below. Syndication server 110 can then send thestandardized data stream to set-top box 106 for display. Syndicationserver is thus able to deliver content designed for a computer displayto a TV display.

Syndication Server and Content Harvest and Conversion PlatformArchitecture

FIG. 2 illustrates a syndication server and content harvest andconversion platform architecture 200 according to one embodiment.Referring to FIG. 2, exemplary architecture 200 provides details of thesubsystems for content harvest and conversion platform 130. Thesubsystems can be hardware and/or software modules to transform contentfrom one platform to be executable on multiple platforms.

Syndication server 110 is responsible for the overall management of thesystem within exemplary architecture 200. In particular, syndicationserver 110 controls content flow to set-top box 106. Syndication server110 can also control content flow to other types of devices, e.g., a PDAor a wireless telephone. Syndication server 110 can also coordinateclient requests, content delivery, and commerce transactions that may beinitiated, e.g., by a user of TV 104. Syndication server 110 interfaceswith TV broadcast content and data streams 211. TV broadcast and datastreams 211 provide feeds into set-top box 106 for TV 104. TV 104 can bea TV system supporting analog, Digital Video Broadcasting (DVB),Advanced Television Systems Committee (ATSC), or other well known TVstandards. In one embodiment, syndication server 110 can inject InternetProtocol (IP) based data into TV broadcast content and data streams 211going to set-top box 106. For example, syndication server 110 cancombine Internet content with TV broadcast content and data streams 211using the Advanced Television Enhancement Forum (ATVEF) standard. ATVEFis standard to provide web-based content in a TV broadcast.

Syndication server 110 also interfaces with Internet content and websites 213, which can be accessible by standard compliant browsers.Syndication server 110 can combine the ability to broadcast content andthe ability to request content to create new personalized experiences.For example, syndication server 110 can add new content to a web pagebeing sent to set-top box 106. That is, syndication server 110 canretrieve harvested content and combine a variety of new content typeswith the data broadcast to provide a “new look and feel” to the content.Syndication server 110 uses content engine 202 to create synthesizedcontent. Syndication server 110 can target the synthesized content forvarious types of platforms, devices, and audiences.

Syndication server 110 can perform syndication on-the-fly in response toa user's request of TV 104. Syndication server 110 can also beprogrammed to perform scheduled syndication of content to the user. Inone embodiment, syndication server 110 is to operate using Java ScriptPages (JSP), Java and Enterprise Java Beans (EJB) to convertstandardized content data stream to other optimized formats for varioustypes of platforms, devices, and audiences. In another embodiment,syndication server 110 is to operate using an open standard, whichincludes the XML standard. In other embodiments, syndication server 110is to operate using standard XML applications, which include ExtensibleStyle Sheet Language Transformation (XSLT), XML path language (XPATH),World Wide Web Consortium (W3C) Document Object Model (DOM) ApplicationProgram Interface (API), or other like standards. Such XML applicationswill be described in further detail below. Furthermore, all syndicationmodules within syndication server 110 can be packaged as enterprise javabeans (EJB), which allows the modules to run within an EJB compliantapplication servers. An EJB compliant application server provides anarchitecture for the development and deployment of distributed objectsystems for the Java platform. Applications written using the EJBarchitecture are scalable, transactional, and multi-user secure.

Content engine 202 is responsible for creating and delivering contentand media assets to device framework 210. Content engine 210 uses arepository 205 storing meta data properties, rules, and logic 205 a andcontent generator 203 via proxy server 221 to provide a dynamic andcompelling targeted service to set-top box 106 or for other devices.Content engine 202 can provide a service that is easy to update andchange.

Content engine 202 manages localization and personalization of contentand media assets for geographic and demographic targeting. In oneembodiment, content engine 202 leverages existing algorithms forcollaborative filtering and personalization by exposing meta data,properties, rules, and logic 205 a in repository 205 with externalpersonalization management system 215.

Content engine 202 dynamically composes content, scripts, and media forsyndication server 110. Content engine 202 can also generate code orinstructions, which are industry standard compliant, to exploit specificplatforms and devices. For example, content engine 202 can convert anHTML web page into an XML file. Content engine 202 can use extensiveroutines and libraries provided by device framework 210 to deliver ahighly scalable environment. Content engine 202 can be used to customizethe content for geographic and demographic integration into the databroadcast, which provides instant, responsive, and compellingexperiences for the end user.

Content generator 203 is responsible for producing well formed HTML,XML, JavaScript, Java, custom code and other media formats for targetingcontent to specific platforms and devices. Content generator 203 usesmeta data, properties, rules, and logic 205 a with templates, content,and media 209 a and XML data files 208 a to generate content fordelivery to content engine 202. Content generator 203 uses contentconverter 204 and content acquisition system (“Agent Spider”) 207 tolocate, harvest, convert and deliver existing Internet content for newinteractive services. For example, the Internet content can be HTTP,file transfer protocol (FTP), or XML content, which is to be converted.In one embodiment, the Internet content is to be converted to an XMLfile.

Content generator 203 uses templates, content, and media 209 a andrepository 205 storing meta data, properties, rules, and logic 205 a toresolve object properties and design information. The meta data drivesthe generation process to be highly targeted and adapted for specificdevices and users. Content generator 203 can use an external contentobject cache 219 to optimize the delivery of previously composed andloaded content. Content object cache 219 is loaded dynamically andoptimized to combine broadcasted content.

Content Converter 204 is responsible for transforming, e.g., XML datafiles 208 a or other type of media, to new formats using templates,content, and media 209 a. Content converter 204 manages and coordinatesexisting conversion tools and libraries to transform content. Thetemplates and conversion rules are stored as templates, content, andmedia 209 a that is populated by the visual layout designer 209. A usercan operate visual layout designer 209 to create templates to describehow content should be laid out and what interface model and logic shouldbe applied. XML data files 208 a are used to access service data andinformation that is combined with media, content, and script files. EachXML file type and content type are tagged with meta data to allow forfine tuned delivery of specific versions, file sizes, color depths,visual style, and audio quality. In one embodiment, content converter203 transforms assets dynamically (with caching). In another embodiment,content converter 203 can be scheduled in a batch mode other types ofservices.

Repository 205 is a semantic network based data store of all objects andproperties of the overall content syndication system 200. Repository 205can be one or more memory devices (e.g., a fixed disk) to store adatabase of meta data, repositories, rules, and logic 205 a. In oneembodiment, repository 205 uses an object, fact and value based metadata model to store meta data information about design objects andproperties. In one embodiment, repository 205 provides data to allow asemantic network based approach with a flexible verb table driven metamodel, which allows any information to be captured, versioned,catalogued, indexed and queried. Repository 205 can store screendesigns, templates, business logic and conversion rules for contentdelivery to a variety of execution environments.

Repository 205 can use a database to store meta data, properties, rules,and logic 209 a. Repository 205 can be used to provide a lazy on demandloading ability to load an object's facts and properties. Repository 205has the ability to store variants, stacked configurations, and languagefiltering to make storage of multiple versions of applications andcontent to be cost effective and very efficient. Repository 205 usespattern engine 206 to provide projected views of the meta data to allowresolution of facts for composing object containments, collaborations,and properties. Pattern engine 206 is used to fully resolve acrossplatform types, variants and locales and provides an elegant way tostore and view multiple versions of the same service.

Pattern Engine 206 is tightly integrated with the repository 205, butrequires special attention as it provides the algorithm and meta modelto enable large-scale reuse of complete architectures, interface models,and personalization logic from existing designs. Pattern engine 206takes into account existing proven system architectures and pre-buildcomponents and applies domain and platform specific modifications tocreate dynamic, customized version of each interactive service. Patternengine 206 is used by repository 206 to provide “projections” of thedesign information for a specific configuration. Pattern engine 206 usesadvanced object oriented inheritance and semantic network taxonomyalgorithms to provide an easy to use abstraction of the service forprofessional creative and business users.

Agent Spider 207 is responsible for rapidly accessing content, media andprogramming from existing Internet content and web sites 213. Agentspider 207 is able to understand the structure of a web site, andrelevant web pages on any site and harvest the content from the site.Agent spider 207 can be used to schedule periodic batch runs or accessedin real time to satisfy client requests for content. Agent spider 207stores content acquisition and conversion rules in a repository 207 aand employs advanced algorithms to navigate a web site's structure andlocate a particular uniform resource instruction (URI) to extractinformation, content and media assets without any changes to existingweb sites and pages.

Agent spider 207 accesses content using Internet standard protocols suchas HTTP/HTTPS/FTP and other platform specific APIs. Agent spider 207uses existing standard HTML parser engine 217 to read and transform thestructure and content of any given page. The content acquisitionsubsystem of the agent spider is flexible and new acquisition modulescan be easily plugged in. Agent spider 207 is able to locate, acquireand convert content dynamically in real time in a highly scalablemanner. Agent spider 207 is capable of advanced agent behavior includingresponding to events, site changes and transactions from existingsources. Agent spider 207 is able to acquire content that requiressecurity and authorization including secure sockets layer (SSL).

HTML converter 208 converts existing HTML type content into cleanwell-formed documents (xHTML) for conversion into XML service specificschemas and data files. An XML schema offers an XML centric means toconstrain XML documents. The conversion logic and process is stored in acontent acquisition and conversion rules repository 207 a. HTMLconverter 208 creates XML data files 208 a based on the conversion rulesin the repository and creates XML data files and streams that are usedby content converter 204 and content generator 203 subsystems to createdynamically content for specific platforms and device frameworks. TheXML files created represent the data and properties of any service andare used to generate the user interface, interaction model and view ofthe service. HTML converter 208 is also responsible for converting otherXML and other custom content data feeds from a variety of sources. HTMLconverter 208 is designed to be extended using a plug in architecturefor adding on new conversion modules. HTML converter 208 is responsiblefor language, encoding and XML document type destination (DTD)conversion. HTML converter 208 allows custom code and routines to beused to parse and convert HTML and XML files.

Visual layout designer 209 is responsible for providing the userinterface for creative professionals and business users to rapidlylayout and customize rich interactive services. Visual layout designer209 is used to provide a drag and drop environment for defining andcreating the content transformation and mapping rules. Visual layoutdesigner 209 uses a “content wizard” to guide the user through all ofthe relevant steps of setting up a syndication “channel.” Thesyndication content acquisition and conversion rules 207 a are stored ina separate repository for access during the syndication process. Visuallayout designer allows users to configure specific platform and languageproperties to create custom, platform specific services. Existingindustry standard data types and content creation tools 223 can be usedin the process to combine and layout content and designs for newinteractive services. Visual layout designer 209 uses pattern engine 209and repository 205 to read, query and store design information about thescreens, templates and user interaction model. The design information isstored in both repository database 205 a and the template and contentrepository database 209 a.

Visual layout designer 209 uses such repositories to show designersspecific variants of the design visually and enable them to easilydesign, layout and create multiple platform and language versions oftheir service. Visual layout designer 209 allows developers to rapidlyintegrated existing and new content to create rich new services targetedat a variety of platforms and devices. Visual layout designer 209generates meta data information that is stored in the design 205 a andconversion 207 a repositories.

Device framework 210 is responsible for managing the client sidecomponents and logic to provide a rich compelling interactive userexperience. In one embodiment, device framework 201 is a module withinset-top box 106. In another embodiment, device framework 201 is a modulewithin content harvest and conversion platform 130. Device framework 210include routines and components for exploiting the platform applicationprogram interfaces (APIs), playing specific media types and enablingseamless user interaction models. Device framework 210 uses aproprietary cross platform method to enable content and services to runon any device capable for Internet standard protocols including ATVEFcompliant receivers. Device framework 210 requests information andservices from content engine 202 and executes the content on the device.Device framework 210 comprises of a rich set of object models andcomponents that work across multiple platforms that abstract the corefunctionality required on every device.

Device framework 210 manages and controls the user experience includingnavigation, security and interaction models. Device framework 210includes the ability to change dynamically the appearance of theinterface providing highly customized look and feel. Device framework210 manages the network connection for the device and control caching aswell as peripheral devices. Device framework 210 includes components toexploit specific platforms and enable rich end user experiences for anydevice including set-top box 106. In one embodiment, set-top box 106 isan ATVEF compliant receiver or an advanced set-top box to deliverinteractive and enhanced content.

FIG. 2B illustrates a flow chart of an operation 200 for processing anHTML web page. For purposes of explanation, operation 200 is performedby the subsystems of content harvest and conversion platform 130 andoperation 200 begins at operation 202.

At operation 202, an HTML web page is parsed. For example, HTML parserengine 217 can parse an HTML web page from Internet content and websites 213. In one embodiment, selected tags, styles, and content areeither replaced or removed from the HTML page. Such a modification canbe displayed in a browser to see the changes.

At operation 204, an XML file is created from the parsed HTML web page.For example, HTML-XML converter 208 can be used to convert the parsedHTML web page from parser engine 217 into an XML file which can bestored in XML data files 208 a.

At operation 206, the XML file or document can be transformed into adisplayable format. For example, content converter 204 and contentgenerator 203 can be used together to transform an XML file stored inXML data files 208 a. In one embodiment, an XML file is transformed intoan HTML web page. An extensible style sheet transformation (XSLT)application can be used to perform such a transformation.

An XSL application transforms and translates XML data from one formatinto another. Thus, an XSL applications allows an XML file to bedisplayed in an HTML, PDR, Postscript or other like formats. That is,without an XSL application, the XML document would have to be manuallyduplicated, and then converted into each of separate format. Instead, anXSL application provides a mechanism of defining style sheets toaccomplish these types of tasks. In particular, rather than having tochange the data because of a different representation, an XSLapplication provides a complete separation of data, content, andpresentation. Specifically, an XSL application is used to map an XMLfile into another representation. Using XSL is thus comparable towriting a Java program to translate data into, e.g., a PDF or HTMLdocument, but supplies a standard interface to accomplish such a task.

In one embodiment, such a transformation can either occur within contentharvest and conversion platform 130, syndication server 110, or even inset-top box 106. In other embodiments, the XML file can be transformedinto another XML file. Alternatively, the XML file does not have to betransformed but can include an HTML page with special links.

Set-top Box

FIG. 3 illustrates a simplified block diagram of the set-top box 106 ofFIG. 1 according to one embodiment. For purposes of clarity, only thebasic components of set-top box 106 are shown in block diagram form. Inone embodiment, set-top box 106 is configured to operate under the ATVEFstandard. As such, set-top box 106 allows for enhanced, interactivetelevision content.

Referring to FIG. 3, set-top box 106 includes a central processing unit(CPU) 304 coupled to memory devices 308, input/output (I/O) devices 306,and decoder 302. Decoder 302 can receive inputs signals 120 andsyndicated content. The syndicated content can be enhanced, interactivetelevision content. Decoder 302 can receive input signals 120 as analog(NTSC) or digital (ATSC) signals from a number sources includingterrestrial, cable, and satellite sources. Decoder 302 outputs a TVsignal to TV 104, which can be enhanced with the syndicated content.Although not shown in FIG. 3, device frame 270 can be a module operatingwithin set-top box 106.

CPU 304 is the central control mechanism for set-top box 106. CPU 304can execute code or instructions stored in memory devices 308 to processinformation from network 102. For example, I/O interfaces 306 mayinclude a connection to network 102 provided by a dial-up modem. I/O 306interfaces can also include an (IR) or (RF) interface for receivinginputs from remote controller 122. Memory devices 308 can include amachine-readable medium that provides (i.e., stores and/or transmits)information in a form readable by a machine such a processor, computer,or a digital processing device. For example, memory devices 308 mayinclude a read only memory (ROM), random access memory (RAM), magneticdisk storage media, optical storage media, or flash memory devices. Thecode or instructions can be represented by carrier wave signals,infrared signals, digital signals, and by other like signals.

Syndication Server

FIG. 4 illustrates a diagram 400 to show syndicated browsing using thesyndication server 110, set-top browser 108, and web server 112 of FIG.1A. In the example of FIG. 4, syndicated browsing is shown with anintermediate syndication server 110 to reformat syndicated content fromweb server 112 such that content from web server 112 fits into theapplication running on set-top browser 108.

Referring to FIG. 4, a user of set-top browser 108 can request access toa web page hosted by web server 112. For example, a user can input aspecific universal resource locator (URL) address to access a specificweb page. As such, set-top browser 108 sends a request to syndicationserver 110. Syndication server 110 then sends a request to web server112 for the requested web page. Web server 112 can send the appropriatecontent (e.g., the HTML web page or XML data representing the web page)as a response to syndication server 110.

Syndication server 110 then transforms, e.g., the HTML web page, fromweb server 112 into syndicated content for the set-top browser 108running on TV 104. In one embodiment, content harvest and conversionplatform 130 performs the transformation process using software modules,which may be executed within the harvest and conversion platform 130 orwithin syndication server 110. Syndication server 110 can also performsuch functions, which include caching web pages, storing web pages in adata base, consolidating diverse source feeds into an XML file or anHTML web page that is sent to set-top box 106, filtering information, ortracking usage.

FIG. 5 illustrates a block diagram of the internal components of thesyndication server 110 interacting with components of content harvestand conversion platform 130. Referring to FIG. 5, syndication server 110includes servlet 552, syndication transformation manager 554, andsyndication feed manager 556. In one embodiment, web page content wizard558, web content template 560, and database query details 562 can becomponents within content harvest and conversion platform 130. Web pagecontent wizard 558 and visual layout designer 209 in FIG. 2 canrepresent the same application.

Syndication Feed Manager

Syndication feed manager 556 can be hardware and/or software modules toreceive syndicated input. The syndicated input is a syndication feedthat is a source of syndication data such as, for example, a web page,XML file, XML data stream, or other like data streams. Syndication feedmanager 556 pipes the syndicated data into syndication server 110. Inone embodiment, if the syndication input is a web page, web page contenttemplate 560 is used to direct syndication feed manager 556 to the partsof the web page that are of interest. Web content template 560 formatsthe parts into an XML file for output.

In one embodiment, syndication feed manager 556 is wrapped by a javabean to expose the Document Object Model (DOM) of the XML output as anApplication Program Interface (API). A DOM provides a means ofmanipulating data for an XML file or document. The DOM provides arepresentation of an XML file or document as a tree, to provide easymanipulation and alteration. A java bean is a program component whichcan be executed by a client. Thus, syndication feed manager 556 may beembedded into servlet 552, Java Server Pages (JSP), or ApplicationServer Pages (ASP). A JSP is used to control the content or appearanceof web pages through the use of a servlet, which is a small program thatare specified in the web page and run on the web server to modify theweb page. An ASP is an HTML page that includes one or more scripts(small embedded programs) that are processed by a web server before thepage is sent to the user.

Web Page Content Wizard

Web page content wizard 558 is an authoring application tool to createweb page templates for use by syndication feed manager 556. In otherembodiments, syndication feed manager 556 or syndication transformationmanager 554 can act an authoring application tool. To create web pagetemplates, web page content wizard 558 allows content to be marked upand mapped to a template for use by syndication feed manager 556. Webpage content wizard 558 starts with a web page selected by a user anddisplays the web page with the html structure revealed. The user canselect content such as, for example, “the second paragraph’ or the“table2, row 3, cell 4” and label it for inclusion into a separatetemplate.

A web page capture template is built as the user progresses, startingwith a root node that references the user elected web page, andprogressing to sub nodes that reference user elected content on the webpage, and further to other web pages referenced from the root page, oreven web pages that are not physically linked to the root page, butwhose content is relevant. The labels applied to the separate areas ofcontent are meaningful human readable names, and are used in other areasof the design process. In one embodiment, the web page content templateis an XML file. An exemplary XML file is shown below. <NEWSTEMPLATE3URL=”www.meganews.com/today/headlines.html> <STORY1> <HEADLINECONTENT=”table2,row*,column1”\> <DETAILURL CONTENT =“table2,row*,column1”\> <DETAILS URL=DETAILURL CONTENT=”paragraph2”\><IMAGE URL= DETAILURL CONTENT=”image3”\> <STORY1\> <NEWSTEMPLATE3\>

The template may also include macros and regular expressions to furtherrefine content extraction. Web page content wizard 558 can capturerepeating patterns, such as a list of products, and can navigate acrossthe web pages. Web page content wizard 558 also allows rules to bespecified, e.g., what action to take should some user content be missingor empty.

In other embodiments, web page content wizard 558 can be used to createa template using a DTD file or Xschema file. However, this creates justthe entity names without the links specifying where the content camefrom. Web page content wizard 558 may then be used to load templates andfill in the links. The authoring operation of creating templates usingweb page content wizard 558 will be explained in further detail below.

Syndication Transformation Manager

Syndication transformation manager 554 accepts an XML stream or fileoutput by syndication feed manager 556 and transforms the XML stream orfile for display by set-top box 106. Syndication transformation manager554 may output the XML file as HTML web page. Alternatively, syndicationmanager 554 may output the XML file as another type of XML file havingdifferent XML data from syndication feed manager 556.

In one embodiment, syndication transformation manager 554 performs thetransformation using an XSLT application. XSLT is a text-basedtransformation in which XML data is merged with an Extensible StyleSheet Language (XSL). In one embodiment, an application such as RadTVDesigner can be used to perform the XSLT transformation. In anotherembodiment, a text editor such as a word processing application can beused to perform the XSLT transformation. Syndication transformationmanager 554 can use modules coded in java or java script and plugged inon the client side to perform such a transformation.

Servlet 552 is software component or small program that runs withinsyndication server 110. Servlet 552 is invoked after receiving XML orHTML data from syndication transformation manager 554 or after receivinga “GET” request from set-top box 106. The “GET” request can be for aspecific web page.

Syndication Caching

FIG. 6 illustrates a block diagram 600 to show syndication cachingaccording to one embodiment. Referring to FIG. 6, block diagram 600includes a set-top box 106 having a local cache 606, web server 612having a ready-for-TV web page cache 612, and syndication server 110having a syndicated web page cache 618 to receive web pages from the web102, prepared template cache 616 for a content capture template 620, anda syndicated XML content cache 614. Syndication server 110 can operatewithin an application server 610.

The caches shown in diagram 600 can any type of memory devices. Suchmemory devices can include random access memory (RAM) devices, dynamicrandom access memory (DRAM) devices, flash memory devices, or other likememory devices. The caches can be controlled using any number of memorymanagement methods, e.g., a Most Recently Used (MRU) method can be usedto remove old data from the caches.

Local cache 606 for set-top box 106 my store pre-loaded content inanticipation of a scheduled television program such as a commercial.Syndication server 110 can coordinate with set-top box 106 to outputcached contents to a user. Ready-for-TV web page cache 612 cachescontent, e.g., web pages, that are formatted for a particular devicesuch as TV 104. In one embodiments, the contents of ready-for-TV webpage cache 612 can be delivered to other web servers. This cache isuseful if many users request the same web page at the same time.

Syndicated XML content cache 614 caches the XML DOMs that are the resultof syndication. Syndicated XML content cache 614 is useful if more thanone JSP, ASP, servlet or other technology that converts XML content intoa TV Web Page and makes use of a single XML capture template. Thishappens if there many instances of a servlet/JSP accessing a single XMLfile concurrently, or there are many different TV page designs fordisplaying the same type of content, e.g., weather or news content.Syndicated XML content may obtain data from more than one web page.

Syndicated web page cache 618 caches web pages retrieved from syndicatedsites. This cache is useful if more than one capture template getscontent from a single web page. Prepared template cache 616 cachescapture templates after they have been prepared for use. This cache isuseful whenever the syndicated content needs to be refreshed from theweb page. The caching provided in diagram 600 is useful in the event ofa failure to syndication server 110. That is, stale cached data can beprovided instead of providing no data. For example, if content relatedto a weather report was cached two hours ago, the same cached contentcan still be provided as the “latest forecast.” In one embodiment, thecontents of the caches can be stored in persistent data storage devicessuch as, for example, a fixed disk.

Items in the caches may become stale. For example, a web page of aweather forecast becomes out of date when a new forecast is issued. Inone embodiment, to refresh an item in cache, the following techniquescan be used based on expiration and validation of the item. If an itemis expired, a timestamp is placed on the item the time it became stale.If an item is requested from the cache having a stale timestamp, itsstale timestamp is compared to the current time. If the item is stale, alatest version of the data is obtained.

If an item is requested from a cache, the last updated timestamp of thecached version is compared to the source version, and the cache isupdated as necessary. In one embodiment, the expiration/validationtechniques may execute if an item is requested and found in a cache, ormay run as a background process. The stale date and the request toperform validation should be provided by HTTP headers. If no HTTPheaders are available, defaults are provided from the capture template.In one embodiment, syndication server 110 caches HTTP content inaccordance with the HTTP standards based on HTTP headers and returns.

Content Acquisition and Transformation Web Page Content Wizard/VisualLayout Designer

FIG. 7 illustrates an operation 700 of using a web page contentapplication authoring tool according to one embodiment. In oneembodiment, the web page content application authoring tool is visuallayout designer 209 as described in FIG. 2. In another embodiment, theweb page content application authoring tool is the web page contentwizard 558 as described in FIG. 5. Web page content wizard 558 caninclude a number of application tools operating together. For purposesof explanation, operation 700 refers to web page content wizard 558.Initially, operation 700 begins at operation 702.

At operation 702, a web page is displayed in a browser. For example, asshown in FIG. 8A, a screen shot 802 of a web page (at www.xyz.com) for aclothing retailer is displayed. The browser can be any type of browsersuch as, for example, the Internet Explorer™ browser by Microsoft.®Images 1 through 6 can represent any number of images of clothing items.

At operation 704, the HTML structure of the web page is viewed. Forexample, the web page can have a tree structure such as that shown inscreen shot 804 in FIG. 8B. The tree structure can be titled as“xyzmens.xml.” In one embodiment, the tree structure is shown along theweb page. By viewing the tree structure, attributes of the HTML treestructure can be filtered out. In one embodiment, screen shot 804,details men's clothing categories. One of the tables is a list of men'scategories. The rows in the table are individual categories.

At operation 706, a web page content template is viewed. For example, asshown in screen shot 806 in FIG. 8C, the web page content template isfor an XML file. The XML file can be titled as “template.xml.” The webpage content template can be viewed alongside the HTML tree structure.

At operation 708, content references from either the web page or HTMLtree are dragged into the web page content template. For example, the“html” folder in screen shot 804 is dragged across to the web pagecontent template and renamed as “xyzmensclothing” as shown in screenshot 806. The HTML tree structure can be expanded as shown in screenshot 808 in FIG. 8D to view the list of categories. Here, by clicking ona table or row will highlight it in the browser window, a user caneasily locate its location in the HTML tree. A marked table can bedragged to web page content template and renamed as “categorylist” asshown in screen shot 810 in FIG. 8E. The first “tr” in the table isdragged across and renamed as “category” as shown in screen shot 810.

At operation 710, a group that is repeating is marked. For example, the“tr” table can be marked as repeating. The “tr” entry can be expanded inthe HTML tree structure. The “tr” entry, image, and hyperlink can bedragged into the web page content template and renamed as shown inscreen shot 812 in FIG. 8F. It should be noted that what has beencaptured in the web page content template is the location of the objectsand not the object.

At operation 712, more content references are added to the web pagecontent template by clicking through to another page. For example, atthe web browser, a user can click through to the “xyz classics” as shownin screen shot 816 in FIG. 8H. Here, the HTML tree structure for screenshot 816 is loaded and expanded to provide a list of items as shown inscreen shot 818 in FIG. 81.

At operation 714, content of the original web page is changed. Forexample, the innermost table can be dragged into the web page contenttemplate tree and renamed as “product list” as shown in screen shot 820in FIG. 8J. It should be noted that in the expanded tree there are 11“tr” entries, but only 8 items of clothing listed in the browser. Thelist of items of clothing actually begins on the third “tr” entry, andcontinues to the second last. The third “tr” can be dragged across tothe web page content template and renamed as “product” as shown inscreen shot 820. This item can be marked as repeating.

In the HTML structure tree, the “tr” is expanded as shown in screen shot822 in FIG. 8K. The name, price and URL are dragged for more productdetail to the web page content template as shown in screen shot 824 inFIG. 8L. Back on the category page, click on “the Jean Jacket” anddiscover that the layout of the items is completely different to thelayout for “XYZ Classics” as shown in screen shot 826 in FIG. 8M. Thus,by using the web page content authoring application tool the originalcontent can be altered to provide a new “look and feel.” Such a new lookand feel can be optimized for a TV centric environment in which itemsand categories are optimized for display on a TV screen.

Further processing can also be performed. For example, in one option,the web page content template can be modified to capture only categoriesand to create a new web page content template for each page that listsitems. The can later be combined in a transformation process. In anotheroption, the web page content template can be modified, so as not todefine the list of categories as a repeating group. For example, in theweb page content template tree, the “repeats” entry can be removed andcategory copied for times. Each of the instances can be renamed afterone of the xyz categories as shown in screen shot 828 in FIG. 8N.

Each of the named categories has all the entries under it that youdefined for category earlier. Display the first “XYZ Mens Categories”web page in the browser, and drag the category ‘tr’ entries across fromthe browser onto the respective named categories. In the browser, clickthrough to the list of products under ‘the Jean Jackets’, and dragacross the new locations for the product list and details.

Web Page Content Capturing Basics

A web page is a tree structure of HTML tags and attributes. The contentof the web page is captured by navigating through a path from a rootnode of the tree structure to the content node. The web page and pathare held against an element in the capture template file (i.e., an XMLfile). For example, an XML file having the following “size” element willobtain content from the body section, second table, first tree tag, andetc. <Size Function=“text( )”Location=“\body[0]\table[2]\tr[1]\td[2]\table[1]\tr[0]\td[1]\font[0]”URL=“0” />

The above capture template element is processed by syndication server110 to obtain a result that will contain an element called ‘size’, whosetext is the content found at the given location. The nesting of theelements in the capture template file is preserved through to thecontent file.

-   -   <Size>XS-XXL</Size>

The Uniform Resource Locator (URL) attribute supplies the URL of the webpage containing the content. The Function attribute tells syndicationserver 110 what extra processing is required to get the content from theHTML tree. For example:

-   -   Function=@src will find the SRC attribute associated with an        element and get the value.    -   Function=text will concatenate all text associated with an        element        These functions should not be confused with processing by        content converter 204. Content converter 204 converts and        specifies data manipulation to be done once the content has been        found. These functions specify how to find the data. The        functions may also be considered as an extension of the path.

Axis Node

An axis node is a node in the HTML tree that serves as a reference pointfor finding other nodes. The root node is the default axis node, butother axis nodes may be defined. In the capture template file, an axisnode is identified by comparing the path information from one element tothe path information of another element. For example: - <BulletPoint  Location=“\body[0]\table[2]\tr[1]\td[2]\table[3]\tr[1]”  NextItemAfter=“1” URL=“0”>  <BulletText  Location=“\body[0]\table[2]\tr[1]\td[2]\table[3]\tr[1]\td  [1]\font[0]\#text[0]” URL=“0” />  </BulletPoint>The location in “BulletPoint” is a subset of the location in“BulletText”. Thus, the HTML node identified by “BulletPoint” may serveas an axis node to the HTML node identified by “BulletText.” Syndicationserver 110 finds the “BulletText” content by navigating to “bulletpoint”HTML node, and then using the relative path \td[1]\font[0]#text[0] tonavigate on to BulletText.

When performing path analysis to identify an axis node, the treestructure of the template XML file is important. A location attributewill only be compared against location attributes of ancestor elements.In other words, the structure of the template file should reflect thestructure of the HTML tree. To be more precise, the HTML node identifiedby an XML node in the template file should be a sub-node of the axisHTML node identified by a parent template XML node. This is arestriction, otherwise; the relationships of HTML nodes can bere-arranged and reordered as desired through placement of templateelements. In one embodiment, the only time that the analysis to find anaxis node is performed is for repeating patterns, which is describedbelow. All other nodes are located from the root axis node.

Repeating Patterns

Web pages often include repeating patterns. To the end user, theserepeating patterns appear as lists, table rows, and etc. When looking atthe web page tree structure, they can be seen as identical sub-trees,repeating themselves one after the next. By identifying the root node ofthe first repeating sub-tree as the first axis node, the pattern iscaptured in the capture template file. Syndication server 110 uses theinformation in the capture template file to locate all the axis nodes inthe HTML tree, and then ‘walks’ the axis nodes capturing the contentfrom the sub-tree for each node. In the above ‘BulletPoint’ example, the“NextItemAfter” attribute identifies the number of sibling nodes(starting from the root node of the first repeating sub-tree) to countbefore the pattern repeats itself.

As shown in FIG. 9A, a screen shot 902 is illustrated having tree bulletpoints seen through a browser. The same bullet points can be seen in theHTML tree as shown in screen shot 904 in FIG. 9B. The second “tr” nodeof the table is the root node of the repeating subtree. This is thefirst of the three axis nodes in this example. Each axis node has asubnode containing text that can be navigated using a single pathdefinition from the axis node.

Capturing Content from Nodes

Node content functions inform syndication server 110 how to extractcontent. A node content function starts from a node and gathers contentrelative to the node.

Types of function

-   -   @<attribute name>    -   All    -   AllText    -   Text

An exemplary HTML content to illustrate what the functions do isillustrated in Table 1. TABLE 1 <TR> <TD BGCOLOR=“#04649C”> <IMGSRC=“http://image.weather.com/pics/blank.gif” WIDTH=“125” HEIGHT=“4”BORDER=“0” ALT=“”><BR> <FONT FACE=“Geneva, Arial, Sans Serif” SIZE=“1”><B>&nbsp;&nbsp; <A HREF=“/aboutus/”> <FONT COLOR=“#FFFFFF”STYLE=“text-decoration: none”>About</FONT> </A> <BR>&nbsp;&nbsp; <AHREF=“/aboutus/”> <FONT COLOR=“#FFFFFF” STYLE=“text-decoration:none”>The Weather Channel </FONT> </A> </B> </FONT> <BR> <IMGSRC=“http://image.weather.com/pics/blank.gif” WIDTH=“125” HEIGHT=“4”BORDER=“0” ALT=“”> </TD> </TR>

The “@<attribute name>” function, e.g., @SRC—Starting from the first<IMG>, retrieves the value for SRC,=http://image.weather.com/pics/blank.gif. The “All” function, startingfrom the first <FONT>, retrieves one long string containing allelements, attributes and text, as shown below. “<FONT COLOR=“#FFFFFF”STYLE=“text-decoration: none”>About</FONT></A><BR>&nbsp;&nbsp;<AHREF=“/aboutus/”><FONT COLOR=“#FFFFFF” STYLE=“text-decoration: none”>TheWeather Channel</FONT></A></B></FONT>”

The “All Text” function, starting from the first <FONT>, retrieves alltext “About &nbsp;&nbsp The WeatherChannel” (A blank is inserted betweendifferent sections of text). The “Text” function, starting from thefirst FONT, retrieves the text associated with FONT, “About.”

Defining XML Documents

XML files or documents that are created can be used by content harvestand conversion platform 130 and syndication server 110 and can bedefined for specific types of applications and audiences using documenttype definitions (DTDs). A DTD establishes a set of constraints for anXML file or document. That is, a DTD defines the way an XML documentshould be constructed. For example, content related to different typesof services (e.g., news, weather, traffic, stock, etc.) may havedifferent types of DTDs.

In one embodiment, content harvest and conversion platform 130 andsyndication server 110 can use default DTDs for different types ofservices being provided. In particular, an industry standard DTD can beused as a baseline. The following are exemplary namespaces, which can beused for services providing news, weather, traffic, or stock content:

-   -   http://www.metatv.com/svc/weather    -   http://www.metatv.com/svc/traffic    -   http://www.metatv.com/svc/stock    -   http://www.metatv.com/svc/news        A namespace is a mapping between an element prefix and a URI.        This mapping is used for handling namespace collisions and        defining data structures that allow parsers to handle        collisions.

News Example

The industry standard DTD for news is News Industry Text Format (NITF),which can be found at http://www.iptc.org/iptc/. A DTD that is a subsetof nitf may be found at http://www.xmlnews.org/. In one embodiment, thexmlnews.org DTD ( xmlnews-story.dtd) is used. Xmlnewsorg also has metadefinitions to describe news content (xmlnews-meta.dtd), which can alsobe used. These DTD's are designed for news articles. An exemplary XMLfile with a news DTD is shown in Table 2 below. TABLE 2 <?xmlversion=“1.0” ?> - <news xmlns=“http://www.metatv.com/svc/news”  xmlns:xn=“http://www.xmlnews.org/namespaces/meta#”  xmlns:ctl=“http://www.metatv.com/ctl”>  - <headline>   - <hedline>   <hl1>Search Resumes at Ski Resort</hl1>    </hedline>    <byline>ByIAN PHILLIPS Associated Press Writer</byline>   - <dateline>   <location>CHAMONIX, France</location>    <story.date>Monday January25 1999 7:28 ET</story.date>    </dateline>   </headline>  - <headline>  - <hedline>    <hl1>German Union Hopes To Avoid Strike</hl1>   </hedline>   - <dateline>    <location>FRANKFURT, Germany</location>   </dateline>   </headline>  </news>

Another exemplary XML file with a news DTD is shown in Table 3 below.TABLE 3 <?xml version=“1.0” ?> - <nitfxmlns:ctl=“http://www.metatv.com/ctl”>  - <xn:Resource xmlns:xn= “http://www.xmlnews.org/namespaces/meta#”>    <xn:title>143 Dead inColombia Earthquake</xn:title>    <xn:creator>Jared Kotler</xn:creator>   <xn:dateline>Bogota, Colombia, Monday January 25 1999 7:28    ET</xn:dateline>    <xn:language>en</xn:language>   </xn:Resource> - <head>    <title>143 Dead in Colombia Earthquake</title>   </head>  -<body>   - <body.head>    - <hedline>     <hl1>143 Dead in ColombiaEarthquake</hl1>     </hedline>    - <byline>     <bytag>By JaredKotler, Associated Press Writer</bytag>     </byline>    - <dateline>    <location>Bogota, Colombia</location>     <story.date>Monday January25 1999 7:28 ET</story.date>     </dateline>    </body.head>   -<body.content>     <p>An earthquake struck western Colombia on Monday,     killing at least 143 people and injuring more than 900 as it     toppled buildings across the country's coffee-growing     heartland, civil defense officials said.</p>     <p>The earlyafternoon quake had a preliminary magnitude of      6, according to theU.S. Geological Survey in Golden, Colo.      Its epicenter was locatedin western Valle del Cauca state,      140 miles west of the capital,Bogota.</p>     <p>The death and damage toll appeared to be highest in     Armenia, Pereira and Calarca: three cities near the     epicenter.</p>    </body.content>   </body>  </nitf>

Weather Example

A DTD can be created for a variety of audiences such as audiencesinterested in weather. An exemplary XML file with a weather DTD is shownin Table 4 below. TABLE 4 - <location>   San Francisco CA WeatherForecast  - <day>   Today  <image>http://us.yimg.com/i/we/fc/66.gif</image>   <temp>60°</temp>  <skies>Partly Cloudy</skies>   <hi>61°</hi>   <lo>50°</lo>  <Humidity>82%</Humidity>   <Wind>N/3 mph</Wind>   <Visibility>10mi</Visibility>   <Dewpoint>55°</Dewpoint>   <Barometer>30inches</Barometer>   <Sunrise>06:21 a.m.</Sunrise>   <Sunset>06:16p.m.</Sunset>   </day>  - <day>   Wed  <image>http://us.yimg.com/i/we/fc/85.gif</image>   <lo>Lo 47</lo>  <hi>Hi 66</hi>   <skies>Sunny</skies>   </day>  - <day>   Thu  <image>http://us.yimg.com/i/we/fc/85.gif</image>   <lo>Lo 49</lo>  <hi>Hi 60</hi>   <skies>Sunny</skies>   </day>  - <day>   Fri  <image>http://us.yimg.com/i/we/fc/66.gif</image>   <lo>Lo 50</lo>  <hi>Hi 66</hi>   <skies>PartlyCloudy</skies>   </day>  - <day>   Sat  <image>http://us.yimg.com/i/we/fc/66.gif</image>   <lo>Lo 47</lo>  <hi>Hi 69</hi>   <skies>PartlyCloudy</skies>   </day>  </location>

The XML file shown Table 4 can be transformed into an HTML web page tobe displayed on TV 104. That is, syndication server 110 can transformthe XML file in Table 4 to display a web page such as that shown inscreen shot 1002 in FIG. 10. As such, syndication server 110 by usingwell defined DTDs can provide well formed content for specific audiencesand services.

Thus, a method and system for transforming content for execution onmultiple platforms have been described. Although the present inventionhas been described with reference to specific exemplary embodiments, itwill be evident that various modifications and changes may be made tothese embodiments without departing from the broader spirit and scope ofthe invention as set forth in the claims. Accordingly, the specificationication and drawings are to be regarded in an illustrative sense ratherthan a restrictive sense.

1. A method for a content engine comprising: managing localization andpersonalization rules for content and media assets; and delivering thecontent and media assets to one or more receivers based on thelocalization and personalization rules.
 2. The method of claim 1,further comprising: targeting the content and media assets to specificreceivers using the localization and personalization rules.
 3. Themethod of claim 1, wherein the managing of the localization andpersonalization rules for the content and media assets includes managingthe localization and personalization rules for geographic or demographictargeting of the content and media assets.
 4. The method of claim 1,further comprising: composing the content and media assets usable by aplatform operating within the receivers.
 5. The method of claim 1,wherein the delivering of the content and media assets includesintegrating the content and media assets within a broadcast for thereceivers.